Push notifications are tiny pop-up messages that are sent to the notification bar of Smartphone users. These notifications are sent to mobile application users and they can be sent for various purposes. The notifications can also be sent even when the app isn’t open.
Right from providing updates about purchases and orders to providing promotional notifications to informing users about product and platform updates, push notifications can be used for various purposes. Push notifications are also action-prompting, where certain push notifications when clicked can take the user to a certain landing page or a product page.