Quick navigation is a way of optimizing the business processes of a digital platform. Navigation is a process that customers have to follow to find their desired product or service and make a purchase from an e-commerce platform. When this process is lengthy, it can lead to cart abandonment or unsatisfactory user experiences that can adversely affect sales and brand value.
To ensure that customers have a hassle-free experience of buying products from a web page, marketers and UX designers often rely on creating quick navigation where customers can easily and quickly find the product that they are looking for.