All the elements that a web platform user interacts with an application are part of the user interface. To ensure that the application establishes a brand-centric or brand-personalized view to the users, UI designers are hired to design the interface of the application.
The task of a UI designer is to build interfaces such as icons, fonts, colors, images, banners, forms and other such elements of the software application. It is essential that a platform is user-friendly and that users can easily interact with the software application and have a delightful and satisfactory experience. With it having such a huge role, it is an integral part of the User Experience (UX) design process.