When marketers wish to unify different platforms to engage, communicate and sell to customers, they usually tap into different and relevant social media platforms to increase their reach. As a part of the marketing strategy where customers can easily get access to a brand, marketers put social media platforms on their websites.
This can also happen vice versa when marketers put website links on social media platforms to redirect customers towards a certain landing page on their e-commerce platform. This is standard practice for e-commerce platforms that wish to create multi-channel sales and marketing for better sales and connectivity with customers.