SEO stands for search engine optimization and it is an activity to index and rank web pages of an e-commerce platform on different search engines. Each web page is tagged and anchored with certain keywords, layouts and other such specifications to make it compatible with search engines and then they are indexed on search engine consoles.
Usually, e-commerce platforms like WordPress, WooCommerce, Shopify, Magento and others provide certain SEO privileges to their customers and to make their platform or store rank higher in the Search Engine Result Pages (SERP), platforms hire SEO experts and digital marketers for their online e-commerce store. These experts conduct various SEO activities on the platform (on-page) and on the web (off-page) to increase the domain authority and the reach of the platform.