Live pricing or real-time pricing is a concept of calculating the variable factors instantaneously and providing a live quotation to the customer of the product or service to the customer. This pricing policy is used in on-demand and custom printing businesses where customers choose various customization options for their personalized print products.
The printers can define the price of each customization that is available to the customer and when a customer chooses that customization, the variable price of the product is shown in real-time to the customer. Live pricing is integrated into platforms to reduce the turnaround time and to empower customers with informed decision-making.